Aims for Production Work

The title of the production work is "City Life" this is because it is the title of the song that is being used in the music video. Also it is going to be the theme of the 3 media products - the music video, the CD cover and the magazine advertisement. The genre of the promo package is going to be acoustic indie this is because it is the genre of the song which is being used and also the magazine in which the album advertisement would appear is an indie magazine similar to NME. The style in which the promo package will be in is post modernism because of the juxtaposition of the slow song with the sport of Parkour. Through the promo package the aim is to represent teenagers in a more positive way and show that the sport of Parkour is a beautiful sport rather than just "trouble making" and "just jumping off of objects" which it is shown be to through other media products and peoples opinions. Cross media will be used to market the new CD through the magazine advertisement and also through the music promo video's song title. This would also make up the marketing plan to attract the target audience of late teens early twenty year olds who are more likely to buy magazines in which the CD would be advertised in. Also the target audience would have knowledge in both the genre of the song aswell as the sport of Parkour. The institution in which would make, market and produce the promo package would be a small independent because they are the ones most likely to make indie music as indie is short for independent.

Introduction Into Production Work - Brief

For the production in the advanced portfolio I am going to be making a music promotion video along with a CD cover and a magazine advertisement for the artist's CD. My aim to represent the social group of free runners (parkour artists) through a more unconventional slow music track in order for the visuals to be more visually appealing. I have chosen to do this as it will fit in with the theory of post modernism, in which my work will be based upon, and also through my research I am expecting to find that this hasn't been done much in other media products so it will show a different side to the sport and also give my work a unique appearance. I will be working with a partner to make the music promotion package which will enable a easier filming racemes as we will be able to shoot the video along with taking notes and still images of the shots which will help to remember all the different shots when we come to analyse our products and also provide evidence of production.