Advanced portfolio evaluation1
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Wednesday, 26 May 2010
Sunday, 18 April 2010
Pre edited final photos for CD cover and Advert
These are the final pre additional editing images that are going to be used on the album cover and the magazine advert. The effects on the photos are the people in the background being blurred whilst the artist is in the main focus without making the image too bright. This further keeps the focus upon the artist while ensuring that there is movement and the image of the 'city life' throughout the photos and also the final version of the CD cover and advert.
Location shots for CD and Magazine Advert
For our magazine advert and CD cover we used Birmingham city centre again to find locations, in which we could position the artist in and also where the Parkour artists would perform, and we decided on these two places (picture below). By using location photographs it means we were able to decide how we wanted our artist positioned in the location along with any camera positioning/angle. This was why we kept the first image blank so that we could see what it would look like if we positioned her in different areas. This was not the case in the second location as we knew that we wanted her sitting on the ball within the location of Victoria Square in which the parkour artists would definitely be performing. We therefore took this image as our mock up so that we could decide if could want to make any changes in the actual image that we will use. The final images will also be taken differently to these as I will be using a slower shutter setting on the camera in order to get the people in the background blurred, but keep the main artist in focus.
Practice Filming
We were set a task of showing one action but in all the different camera angles and movements. It was a small task in which from previous experience I was able to show the other members of the group how to use the adobe premier elements editing software. The film consists of the shots we were set in the task but also a different selection of effects, titles and sound which we might use in our own moving image product.
Location shots
Before we started to film our music video we took location shots of where would like the Parkour artists to be filmed. These locations are all found in our local town of Birmingham and the locations we thought of filming there were; Fletchers Walk Shopping Centre, Victoria Square, The Bullring shopping centre and St Paul's Cathedral. During the actual filming of the Parkour Artists we found different locations to film in such are Brindley place, the NIA and by the canals on gas street. Although we did use some of our original location shots in our filming not all of them were used because of passerby's always getting in the way of shots. But in the locations we filmed in there weren't many passerby's around which meant we could get the mise en scene how we wanted it without passerby's making it look like they aren't part of the Cities life.
This is the location of St Paul's cathedral in which would be used the location is fairly quite so that most of the shots where without passerby's getting in the way of the shots. Also there is the possibilities of low angle shots which would vary the camera angles.
This is the location shot of Victoria Square where we would film some of the Parkour Artists moves. We didn't use this location alot because of the amount of passerby's who kept getting into shots.
This is the Fletchers Walk shopping centre location where the majority of the filming would be done this is because it is a quite location where we wouldn't have alot of passerby's in the shots and also it is a location in which the Parkour Artists use alot to practice some of their moves. Although this location isn't one of the most attractive locations during the editing of the film we will be able to make it look more attractive by colour enhancements and brightness and contrast adjustments.
This is a location in which we didn't use in our final filming because when we found new locations to film on it wasn't needed also it isn't one of the most attractive parts of the city. But it gave us a chance to see what a less attractive location would look like when we enhanced the colour, contrast and brightness (enhanced picture underneath).
This is what the location looks like when it has been enhanced with the enhancements the location looks more inviting and it has a softer edge to it which will link into the genre of the song which is acoustic indie which has softer lyrics to normal indie music.
This is the location of St Paul's cathedral in which would be used the location is fairly quite so that most of the shots where without passerby's getting in the way of the shots. Also there is the possibilities of low angle shots which would vary the camera angles.
This is the Fletchers Walk shopping centre location where the majority of the filming would be done this is because it is a quite location where we wouldn't have alot of passerby's in the shots and also it is a location in which the Parkour Artists use alot to practice some of their moves. Although this location isn't one of the most attractive locations during the editing of the film we will be able to make it look more attractive by colour enhancements and brightness and contrast adjustments.
Friday, 12 February 2010
Schedule of production
13th January 2010 onwards – Start research and planning for coursework
10th February 2010 & 12th February 2010 – Practice filming and editing a short clip on adobe premiere elements
12th February – 22nd February 2010 – Storyboarding
22nd February - 5th March 2010 - Film majority of coursework because it is half term and get still images for the magazine and CD cover
5th - 13th March 2010 February 2010 – Start to edit the music video into an order of production
13th March 2010 – All filming to be finished and the editing will be atleast half done along with the starting of the production of the CD and magazine advert
26th March 2010 – All editing for music video to be finished and the CD cover is to be completed
1st April 2010 – Magazine cover to be completed
12th April 2010 – Final finishing touches to all products to be done to make sure they are at a good standard
18th April 2010 – Begin to evaluate in practice for exam
26th April 2010 – DEADLINE!!
10th February 2010 & 12th February 2010 – Practice filming and editing a short clip on adobe premiere elements
12th February – 22nd February 2010 – Storyboarding
22nd February - 5th March 2010 - Film majority of coursework because it is half term and get still images for the magazine and CD cover
5th - 13th March 2010 February 2010 – Start to edit the music video into an order of production
13th March 2010 – All filming to be finished and the editing will be atleast half done along with the starting of the production of the CD and magazine advert
26th March 2010 – All editing for music video to be finished and the CD cover is to be completed
1st April 2010 – Magazine cover to be completed
12th April 2010 – Final finishing touches to all products to be done to make sure they are at a good standard
18th April 2010 – Begin to evaluate in practice for exam
26th April 2010 – DEADLINE!!
Wednesday, 3 February 2010
Analysis of Research Found
http://www.youtube.com/watch?v=iUiTQvT0W_0
Sinead O'Connor - Nothing Compares To You music video has the exact shots in which we will be using and also the same setting. This is a close up of the singer singing and also a plain black background. This is where our idea to do a close up and a plain dark background came from this is because we want it to be in with the setting of the free running in which will be at sunrise/sunset and a bright background would be out of place in the video and also out of place with the lyrics of the song.
http://www.youtube.com/watch?v=85zSliTMqXc
This is a David Guetta music video and is based upon the Parkour sport, and has the sport being performed similar to that going to be used in our music video. The video has different angles and settings in order to make the most of the moves. They have used several low angle shots in order to gain different points of view of the parkour artists, giving it a more realistic look and it puts the audience into the action. The lighting is natural throughout as the whole video is set outside, this is the plan for the parkour artists that will be used in our music video. This suggests that because natural lighting has been used it gives a more realistic effect that will be created by the lighting and movement within the frames. In the music video they have also used casual and loose costumes for both the parkour artists and dancers, which provides a relaxed realistic appearance as though it is something that is seen and done everyday. We hope to apply this to the music video as it will create a sense of realism in the movements that are being made.
CD and CD Advertisement Research
This James Morrison CD cover is an example of how we want our final CD cover to look this is because it is simplistic and uses city setting of street of cobbled pavements and just the artist in focus as the main character in the CD.
The cover is simple and uses a washed out sepia tone in the colouring of the image. This gives it a softer and more welcoming appeal to the audience. It has also been kept simple with only the artist name and album title being present on the cover. This ensures that the audience remains focused upon the artist and therefore also links well to the magazine advertisement which also uses this image in order to make the audience focus. The same font style has also been used to link the two together, showing that they are for the same album and artist. (Pictured below)
This is advertisement for the album which uses the same image that appears on the album cover; this allows an image of the actual CD to not have to appear upon the advertisement. This image uses sepia tones and shows the artist on his own, emphasising that he is a solo artist. The advertisement uses a relatively simple layout with limited information so that most of the focus is on the image, this is so it can also be recognised when people see it within a shop. The advert differs from the CD cover by adding in the release date of the album as well as showing a song that the album includes. The advertisement also has small print at the bottom of the page in order to show the website and myspace for the artist. Therefore the advertisement has been created by the use of adding simple information and an extended image of the CD cover.
This advert has a different appearance to the one used by James Morrison and has a different image to the one that appears on the album cover, the same additional information about the album appears on the advertisement. The image used is also animated figures, not of the actual artists, just the metaphorical image for the band itself. This therefore shows a different technique, as animated figures show the artists in a different unrealistic way. The artist name is the largest text on the advert which is to emphasise which band it is and make the audience aware of what the advert is for as once the name of the artist is noticed, the audience will look for information if they are interested in them. However, this image is also similar to that of the James Morrison advert in that they do not have an image of their album cover, although having the same characters within the advert and the album cover will connect the two together.
Sinead O'Connor - Nothing Compares To You music video has the exact shots in which we will be using and also the same setting. This is a close up of the singer singing and also a plain black background. This is where our idea to do a close up and a plain dark background came from this is because we want it to be in with the setting of the free running in which will be at sunrise/sunset and a bright background would be out of place in the video and also out of place with the lyrics of the song.
http://www.youtube.com/watch?v=85zSliTMqXc
This is a David Guetta music video and is based upon the Parkour sport, and has the sport being performed similar to that going to be used in our music video. The video has different angles and settings in order to make the most of the moves. They have used several low angle shots in order to gain different points of view of the parkour artists, giving it a more realistic look and it puts the audience into the action. The lighting is natural throughout as the whole video is set outside, this is the plan for the parkour artists that will be used in our music video. This suggests that because natural lighting has been used it gives a more realistic effect that will be created by the lighting and movement within the frames. In the music video they have also used casual and loose costumes for both the parkour artists and dancers, which provides a relaxed realistic appearance as though it is something that is seen and done everyday. We hope to apply this to the music video as it will create a sense of realism in the movements that are being made.
CD and CD Advertisement Research
The cover is simple and uses a washed out sepia tone in the colouring of the image. This gives it a softer and more welcoming appeal to the audience. It has also been kept simple with only the artist name and album title being present on the cover. This ensures that the audience remains focused upon the artist and therefore also links well to the magazine advertisement which also uses this image in order to make the audience focus. The same font style has also been used to link the two together, showing that they are for the same album and artist. (Pictured below)
This is advertisement for the album which uses the same image that appears on the album cover; this allows an image of the actual CD to not have to appear upon the advertisement. This image uses sepia tones and shows the artist on his own, emphasising that he is a solo artist. The advertisement uses a relatively simple layout with limited information so that most of the focus is on the image, this is so it can also be recognised when people see it within a shop. The advert differs from the CD cover by adding in the release date of the album as well as showing a song that the album includes. The advertisement also has small print at the bottom of the page in order to show the website and myspace for the artist. Therefore the advertisement has been created by the use of adding simple information and an extended image of the CD cover.
This advert has a different appearance to the one used by James Morrison and has a different image to the one that appears on the album cover, the same additional information about the album appears on the advertisement. The image used is also animated figures, not of the actual artists, just the metaphorical image for the band itself. This therefore shows a different technique, as animated figures show the artists in a different unrealistic way. The artist name is the largest text on the advert which is to emphasise which band it is and make the audience aware of what the advert is for as once the name of the artist is noticed, the audience will look for information if they are interested in them. However, this image is also similar to that of the James Morrison advert in that they do not have an image of their album cover, although having the same characters within the advert and the album cover will connect the two together.
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